AFC Transport needed a new logo after realizing its previous mark was too similar to another prominent company in the logistics industry. The initial direction was simply to create something different, but through the design process, the project became an opportunity to develop a logo with a stronger connection to the company’s story and future.
The final mark represents an endless road, symbolizing forward movement, long-term growth, and the direction AFC Transport was heading. Its three distinct sections also reflect the three divisions of the business at the time, giving the logo added meaning beyond its visual form.
The completed logo created a more distinctive and ownable identity for AFC Transport and is now prominently featured on trucks traveling throughout the Midwest.
Black and white logo
Reverse logo
Full color logo with gradient
Full color logo with flat yellow logomark
Reverse logo with full color logomark
