Banjo is a long-established manufacturer of liquid-handling products, with its yellow valve handle serving as a recognizable symbol of the company’s quality, durability, and reliability. For this programmatic display campaign, the goal was to reinforce that distinctive brand asset and remind target audiences to look for the original yellow handle.
I created the campaign imagery across multiple display-ad sizes, using bold product photography, strong contrast, and paired with minimal messaging to make the ads immediately recognizable in fast-moving digital environments. The yellow handle became the visual focal point, helping connect the campaign message directly to the product feature customers already associated with Banjo.
Because programmatic ads often appear at small sizes and compete for limited attention, each layout was designed for quick comprehension. Clear hierarchy, restrained copy, prominent branding, and adaptable compositions helped maintain consistency and legibility across the full ad set.
Mobile leaderboard
Leaderboard
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Wide skyscraper
